Anything You Want: 40 Lessons for a New Kind of Entrepreneur

von Derek Sivers

Nur in englischer Sprache ist „Anything you want“ mit einer Lesezeit von gut einer Stunde ein zwar kurzes, aber erfrischendes Erlebnis. Derek Sivers, Gründer der Web-Platform „CD Baby“, erzählt seine Geschichte. Wie er eigentlich eher aus Zufall, aber dennoch mit dem nötigen Willen, aus einer Idee, eines der erfolgreichsten Unternehmen der Dot-Com-Ära machte.

When people would ask, “What are you doing to grow your company?” I’d say, “Nothing! I’m trying to get it to stop growing! I don’t like this. It’s too big.” They thought that was the weirdest thing. Doesn’t every business want to be as big as possible? No. Make sure you know what makes you happy, and don’t forget it.

Frei von dem, wie es eigentlich geht. Und dennoch ernsthaft und eben erfolgreich. Ein Buch, aus dem jeder Gründer und Unternehmer etwas mitnehmen kann.

Klappentext von Amazon:

You don’t need a visionary master plan, loads of funding or a brilliant team to start a business.

All you really need is GENEROSITY.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. He started in 1998 by helping his friends sell their CDs too. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.

Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Anything You Want will inspire you to start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.